A piece of British sheet music for “You’re Sweeter than I Thought You Were” [from the 1935 film “Jack of All Trades” starring Jack Hulbert] provided inspiration for a digital typeface based on the credits for Hulbert and the film that rather than the song’s title.
What’s interesting is the lettering style was influenced by Art Nouveau at a time when Art Deco was gaining in popularity.
The result is Sweet Treats JNL, which is available in both regular and oblique versions.
(According to Wikipedia, John Norman ‘Jack’ Hulbert (April 24, 1892 – March 25, 1978) was a British actor, director, screenwriter and singer, specializing primarily in comedy productions, and often working alongside his wife Cicely Courtneidge.)
Download VTF League Font Family From Varsity Type Foundry "VTF League" is a fully-kerned, hard working, 14-font athletic block display family. Its letterforms feature a synthesis of heavy verticals and lighter horizontals that create a steady visual rhythm, and chiseled terminals to help establish a competitive personality. Although developed for sports branding and similar projects, "VTF League" was inspired by the harmonized mix of sturdy, industrialized, no-nonsense typefaces and the brand uniqueness of local distilleries around Eastern Tennessee during a week-long moonshine tour in February 2018. As of July 2019, "VTF League" has been redeveloped to include a complete alphabet of uppercase, lowercase, and small cap alternates with 7 weights and oblique style variants for each. Enjoy! Download VTF League Font Family From Varsity Type Foundry Download Now View Gallery